Advancements in healthcare are being driven by technology and a willingness to go beyond the conventional. One of the most exciting frontiers today is digital therapeutics, where innovators like Maria Clara Mesa, co-founder of Alternova, are using gamification to improve patient outcomes. “We originally set out to develop entertainment video games,” says Mesa, “but along the way, we realized that games could solve much bigger problems.” What began as a video game studio in Latin America has since evolved into a global company leveraging the power of gaming to transform healthcare and drive meaningful patient engagement.
“At Alternova, we design, gamify, develop, operate, and host technology solutions in digital health—all with the aim of improving people’s well-being,” explains Mesa. By applying engagement strategies from the entertainment industry, Alternova personalizes healthcare experiences. “There’s so much potential in the cross-pollination between entertainment and well-being. At the end of the day, one of the biggest problems in healthcare is engagement,” Mesa adds.
A Human-Centered Approach to Healthcare Innovation
Technology is revolutionizing healthcare. The emergence of digital therapeutics in the U.S., gaining FDA approval as legitimate treatments, expanded Alternova’s vision. “Our understanding of what’s possible grew, along with our ability to achieve our main goal: improving human success and well-being with technology,” says Mesa. Recognizing gamification’s potential, Alternova pivoted to digital health while staying committed to upskilling Latin America. The company recruits junior developers, sponsors engineering training and English language programs, and provides mentorship opportunities.
“Our growth has been entirely organic,” Mesa explains. “We create opportunities for those who might otherwise be overlooked, and in return, we’ve built a team of highly skilled individuals who share our mission.” This ethos has been the driving force behind Alternova’s success, fostering a team of top-tier professionals and a culture where everyone feels deeply connected to building solutions that help others thrive.
Leading the Charge in Digital Health
Alternova sits at the intersection of compliance, AI, and gaming, with a team of visual artists, game engine developers, data scientists, and healthcare specialists. “We’re not just building technology,” says Mesa. “We’re crafting experiences that motivate people to engage with their health in ways they never have before.” Digital healthcare solutions must adapt to individuals. Mesa offers an example: “A diabetes management app must recognize that one person responds to encouragement while another needs firmer guidance. The language, tone, and experience should be personalized for the user.”
From consulting for healthcare organizations to creating in-house digital wellness products, Alternova ensures every solution is engaging and effective. But gamification isn’t just about rewards and leaderboards. “While incentives work for some, others respond better to consequences,” Mesa notes. “Think of a Tamagotchi—if a user neglects their virtual pet, it becomes sad or even dies. That sense of accountability can be a powerful motivator.”
The Role of Gamification in Healthcare
Gamification—using game mechanics to drive engagement—is becoming increasingly prevalent across industries. In healthcare, it has transformative potential, as research shows that gameplay triggers dopamine release, reinforcing learning and habit formation. “This is why games are so powerful,” Mesa says. “They create experiences that make people want to engage, which is crucial in healthcare.” Alternova integrates gamification into “phygital” healthcare, blending digital tools with real-world applications. This ensures technology is not an isolated experience but an integral part of a patient’s care journey—whether managing chronic conditions or assisting physicians with interactive tools.
At its core, Alternova’s mission is about people, not just technology. Mesa believes innovation should enhance human connection rather than replace it. “Technology should encourage real-world engagement—whether that means spending more time in nature, connecting with a community, or simply taking better care of yourself,” she emphasizes. As gamification continues shaping healthcare’s future, companies like Alternova are leading the charge, blending innovation, human-centered design, and social impact.
For more insights on the digital transformation happening in healthcare, connect with Maria Clara Mesa on LinkedIn or visit her website.
